About

FUSE – Design Lab is an applied research, innovation and knowledge transfer laboratory integrated into the University of Algarve.

It brings together lecturers and researchers from the fields of Design, Visual Communication and Creative Technologies, promoting the connection between critical thinking, experimentation and the development of solutions for real-world contexts.

FUSE's activity focuses on areas such as branding and identity systems, UI/UX and interaction design, design with artificial intelligence, web design and digital platforms, gamification and game design, interactive digital experiences and cultural communication with innovation in mediation. Through this interdisciplinary approach, the laboratory develops projects that cross creativity, technology and research, responding to contemporary cultural, social and economic challenges.

As an academic structure interfacing with society, FUSE creates opportunities for collaboration between lecturers, researchers, students and external entities, contributing to the transfer of knowledge from the university to the business, institutional and cultural fabric. The laboratory thus establishes itself as a space for experimentation, prototyping and innovation, where design is understood as a strategic tool to transform ideas into experiences, systems and products with impact.

Integrated into the mission of the University of Algarve, FUSE reinforces the university's role in the ecosystem of creativity and innovation, valuing design, technology and applied research as drivers of regional, national and international development.

Team

António Lacerda

António Lacerda

Design Direction

Researcher and lecturer at the University of Algarve, António leads FUSE's creative thinking. With a background in communication design and art direction, he brings strategic vision to every project.

Nuno Martins

Nuno Martins

Visual Identity & Digital

Nuno specialises in visual identity and digital design. As a lecturer and researcher, he combines graphic precision with systematic thinking to build brands that work across any medium.

Hugo Mártires

Hugo Mártires

Programming & Interactive Technology

Programmer, researcher, and creator of interactive experiences, Hugo bridges design and technology at FUSE. He turns visual concepts into living systems.

Carlos Cruz

Carlos Cruz

Editorial Design & Visual Communication

Carlos brings a deep typographic and editorial sensibility to the studio. A lecturer and researcher in visual communication, he works where word meets image.

Knowledge in Action

Being integrated into the University of Algarve is one of FUSE's greatest strengths. It gives us access to applied research, rigorous methodologies and a knowledge network that qualifies and deepens every project.

At a time when areas such as digital design, interaction, branding, game design and immersive experiences are experiencing strong growth, FUSE positions itself as a relevant response in a regional context still lacking specialised offerings. By connecting academia, innovation and professional practice, the laboratory reinforces UAlg's role as an agent of innovation and knowledge transfer.

At the same time, it creates concrete opportunities for students to participate in real projects, develop advanced skills and build experience with impact. It is a model that benefits the university, students, partners and the region.

Services

01BrandingVisual identity, brand strategy and coherent design systems.
02UI/UX DesignIntuitive interfaces grounded in research and user testing.
03Web DesignPerformant, accessible websites optimized for conversion.
04Game DesignEducational games and purposeful interactive experiences.
05Motion DesignAnimations and videos that communicate with clarity and impact.
06Digital StrategyConsulting on digital presence, content and communication.